{"id":3280,"date":"2013-01-04T12:17:00","date_gmt":"2013-01-04T19:17:00","guid":{"rendered":"https:\/\/flowww.site\/online-marketing-roi-guide-bookmark-this-page\/"},"modified":"2022-11-29T17:49:22","modified_gmt":"2022-11-30T00:49:22","slug":"online-marketing-roi-guide-bookmark-this-page","status":"publish","type":"post","link":"https:\/\/kayakwebsites.com\/online-marketing-roi-guide-bookmark-this-page\/","title":{"rendered":"Online Marketing ROI Guide [ Bookmark this page!"},"content":{"rendered":"

Online marketing targets are more easily hit when you know what to measure.<\/p>\n

<\/p>\n

There are a wide variety of ways you can realize a return on your investment in online marketing activities beyond adding revenue. For instance, marketing online can reduce your cost of reaching prospects and generating leads significantly. Add in sophisticated tracking and analytics and your sales team can become more efficient in closing new business.<\/p>\n

Have you ever wondered what the different online marketing activities contribute to your business? We’ve outlined many alternative measurements for you here. If you are using others, we’d love to hear about them in our comments section below.\u00a0(Mobile users, please rotate to the horizontal view for the best experience.)<\/em><\/p>\n

\u00a0<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Activity<\/div>\n<\/th>\n
\n
Application<\/div>\n<\/th>\n
\n
Return on Investment (ROI)<\/div>\n<\/th>\n<\/tr>\n
Inbound Marketing<\/a><\/td>\nDeployment of a combined selection of linking, search, online, social, and content marketing<\/strong> activities.<\/td>\nAttracts qualified prospects<\/strong> to your website and builds SEO value.<\/td>\n<\/tr>\n
Search engine optimization<\/a><\/td>\nCraft text content that identifies the content<\/strong> of individual pages to search engines. Cumulatively, identifies your website topic as well.<\/td>\nHelps you get found in search organically<\/strong> (without pay-per-click). Content that is valued by visitors gets picked up faster than irrelevant content.<\/td>\n<\/tr>\n
External linking<\/a><\/td>\nSubmission of quality links with relevant content<\/strong> to websites, blogs, directories, and forums that come back to your website.<\/td>\nHigh-quality links build credibility<\/strong> and accuracy around your website in search results. The most important online marketing activity – is closely connected to creating quality content. Poor-quality links can destroy your website’s credibility and damage your reputation.<\/td>\n<\/tr>\n
On-page linking<\/a><\/td>\nLink-related content within the website<\/strong>.<\/td>\nEnhances credibility<\/strong> for related individual pages within your site.<\/td>\n<\/tr>\n
Blogging<\/a><\/td>\nAdd timely content<\/strong> to your website. A source of easily shareable content for social media.<\/td>\nAttracts visitors<\/strong>, builds thought leadership, shares content, attracts prospects.<\/td>\n<\/tr>\n
Social media engagement<\/a><\/td>\nOnline networking<\/strong>, micro-publishing, and historical activity archiving.<\/td>\nBuilds audience<\/strong> and discovers opportunities and prospects.<\/td>\n<\/tr>\n
Website design or redesign<\/a><\/td>\nCraft or refine user experience<\/strong> to deliver key information.<\/td>\nQuality design establishes credibility<\/strong>. Quality marketing content engages website visitors.<\/td>\n<\/tr>\n
Landing page deployment<\/a><\/td>\nDeliver focused offers<\/strong> to your prospects.<\/strong><\/td>\nObtains legal opt-in<\/strong>\u00a0and\u00a0identifies website visitors<\/strong>. Provide valued information or spur interaction.<\/td>\n<\/tr>\n
Pay-per-click advertising<\/a><\/td>\nPay to appear next to organic search results<\/strong> on the top pages of search results.<\/td>\nHelps you be seen in search<\/strong> while you build organic traffic.<\/td>\n<\/tr>\n
Email marketing<\/a><\/td>\nDeliver offers<\/strong>, and communicate with leads who have opted into your email communications.<\/td>\nPrompts immediate response<\/strong> to a valued offer or delivers information to segmented email marketing lists.<\/td>\n<\/tr>\n
Marketing event deployment<\/a><\/td>\nA combination of marketing activities<\/strong>, typically including: posting a blog article, promoting it with an email campaign and in social media, developing a valued offer, and delivering it via a targeted landing page(s).<\/td>\nCreates BUZZ<\/strong> around your company, its website, and your important event or offer. Initiates prospect identification.<\/strong><\/td>\n<\/tr>\n
Lead nurturing<\/a><\/td>\nScheduled email message delivery<\/strong>.<\/td>\nAllows you to automatically nurture prospects<\/strong> throughout sales processes.<\/td>\n<\/tr>\n
Analytics & Reporting<\/a><\/td>\nMonitor website visitor traffic<\/strong>, form submission results, traffic-to-lead ratios, lead-to-customer ratios, website quality, SEO quality, etc…<\/td>\nAllows you to refine and prioritize content, offers and activities to maximize results<\/strong> from your online presence.<\/td>\n<\/tr>\n
Call to Action Button Creation<\/a><\/td>\nCreate actionable website buttons<\/strong>.<\/td>\nA-B testing, prompt click-throughs<\/strong>, attract attention.<\/td>\n<\/tr>\n
Persona development<\/a><\/td>\nDefine target audience<\/strong>(s).<\/td>\nAllows creativity to be developed with a focus on marketing content of interest to your audience \u2013 improves the quality of responses<\/strong>.<\/td>\n<\/tr>\n
Envisioning workshop<\/a><\/td>\nSet the overall tone and define marketing messaging<\/strong>, and general target markets, and guide branding positioning.<\/td>\nDeliverable is the guiding document that unifies marketing activities.<\/strong><\/td>\n<\/tr>\n
Communication briefing<\/a><\/td>\nDefine marketing messaging<\/strong>, for a specific offer.<\/td>\nDetermines specifics of offer deployment<\/strong>.<\/td>\n<\/tr>\n
A\/B Testing<\/a><\/td>\nMeasurement offer deployment-component\u00a0effectiveness<\/strong>.<\/td>\nMeasures response rates<\/strong> and allows refinement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kayak takes a disciplined approach to Online marketing.<\/h2>\n

Designed for businesses serious about maximizing the power of their online marketing efforts. Choose from three deployment plans \u2013 Active, Accelerated, and Aggressive \u2013 or work with us to create a custom online strategy to meet your needs. Explore our online marketing plans<\/a> today.<\/p>\n

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Online marketing targets are more easily hit when you know what to measure.<\/p>\n","protected":false},"author":39,"featured_media":3051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7,5],"tags":[],"class_list":["post-3280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-search-optimization"],"taxonomy_info":{"category":[{"value":7,"label":"marketing strategy"},{"value":5,"label":"search optimization"}]},"featured_image_src_large":["https:\/\/kayakwebsites.com\/wp-content\/uploads\/sites\/107\/2013\/01\/online-marketing-roi-guide-1200x700-1-1024x597.jpg",1024,597,true],"author_info":{"display_name":"wpSites","author_link":"https:\/\/kayakwebsites.com\/author\/support\/"},"comment_info":0,"category_info":[{"term_id":7,"name":"marketing strategy","slug":"marketing-strategy","term_group":0,"term_taxonomy_id":7,"taxonomy":"category","description":"marketing strategy","parent":0,"count":208,"filter":"raw","cat_ID":7,"category_count":208,"category_description":"marketing strategy","cat_name":"marketing strategy","category_nicename":"marketing-strategy","category_parent":0},{"term_id":5,"name":"search optimization","slug":"search-optimization","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"search optimization","parent":0,"count":91,"filter":"raw","cat_ID":5,"category_count":91,"category_description":"search optimization","cat_name":"search optimization","category_nicename":"search-optimization","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/posts\/3280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/comments?post=3280"}],"version-history":[{"count":0,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/posts\/3280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/media\/3051"}],"wp:attachment":[{"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/media?parent=3280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/categories?post=3280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kayakwebsites.com\/wp-json\/wp\/v2\/tags?post=3280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}