Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those…
Loving Local Directories Again
Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully…
Are You Sure You Want a Top Spot on Google?
How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what…
Big Fish or Big Pond? Search Localization Changes Everything
If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic…
Guard Your WordPress Site in 4 Steps
WordPress is an amazing platform. Since its launch twelve years ago, it has grown to power over 25% of the ten million most popular websites – an impressive achievement by…
So You Want To Build An App Do You?
Then you’ll want to be aware of two critical decisions you’ll need to make.
Aren’t Social Ads Really Anti-Social?
Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to…
What do Local Buyers Want From Your Website?
Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts”…
3 Steps to a Stronger Personal Brand
Recently, I earned my 35,000th social media follower. If you are one of the internet famous set, you might not be impressed those numbers. Although they are significant for me,…
Should You Look For Inspiration on Competitor Websites?
Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition.
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