Blogging, Engagement, and Editorial Calendar Strategy
Your blog is the centrepiece of a well constructed content and lead-generation strategy. But making the most of yours involves more than dashing off the occasional article and posting it…
Yup, You’re Stressing Your Clients Out
Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He’s an exceptional fine artist who has spent 70-plus years painting…
Is Marketing Magical or Simply Sensational?
For all the ways that digital media has changed the marketing world in the past few decades, it has done very little to alter the way that designers, agencies, and…
90% of All Blogs Aren’t Read. This is How You Join The Other 10%
Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received…
Are You Shortchanging Yourself One AdSense Click at a Time?
Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and…
On Page SEO Content Structure and Link Valuation
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s…
How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s…
3 Easy and Proven Ways to Scare Away Your Prospects
Is your credibility as a marketer making it harder for you to keep up with the latest jokes and memes? Does it ever feel like too many people are responding…
5 Critical Criteria for Communicating Credibility
Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point…
Vanity Metrics and Social Proof. What Does it All Mean?
In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling…
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