Is it time to look at researcher type visitors through a different lens?
A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them to your blog, share them in social, and magically see…
Marketers Should Borrow This Key Technique from Medical Research
About a decade back, I worked with a gastroenterologist who was turning heads in medical research. I had the good fortune of traveling with this man through Europe putting together…
12 Questions Your Prospects are Asking, Whether They Know it or Not
Ask almost any marketer what customers think about when viewing a website and they’ll tell you it comes down to, What’s in it for me? It’s generally agreed that’s the…
It’s bigger than that; it’s purpose; a reason for being.
People around me know that I’m not afraid to give ‘it’ away. What I don’t think I’ve been very good at is expressing why. In September of 2019, I participated…
Vendor or Partner: Which Do You Want to Have (or Be)?
I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I…
What You Need to Know about Links, Citations, and Mentions
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Links between a High-rise Window Washing business and…
Should shares, testimonials, and pie charts go poof?
I have to ask: does Social Proof still hold value? It’s one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in…
The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside…
Get more from Your Discovery Process by Asking More Questions
One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but…
My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young,…
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