Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
comparing apples to apples Inbound vs Storybrand

Inbound Marketing vs. StoryBrand: How Content, Clarity, and Structure Work Together
Most marketers don’t need to choose between inbound marketing and StoryBrand. They need to understand what each one solves.
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marketers planning an EEAT strategy

A Practical Guide to E-E-A-T Scoring for Marketers
E-E-A-T scoring gives marketers a practical way to check whether a website clearly shows experience, expertise, authoritativeness, and trustworthiness.
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motion, not animation

The Art of Invisible Animation: Making Motion Feel Natural
Nielsen Norman Group describes effective UX animation as unobtrusive, brief, subtle, and tied to a clear purpose.
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confident leader talking to colleague

Monroe’s Motivated Sequence: The Secret to Persuasive Communication
Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).
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devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers
Pre-rendering is one reason HubSpot websites can load quickly when they’re built well. HubSpot creates static versions of eligible pages so they can be served faster through its CDN instead of being assembled from scratch every time someone visits.
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customer service team

The 5 Parts of a Successful Service Desk Setup
Studies show that resolving issues quickly is the top priority for both customers and support teams. To achieve this, a successful service desk operating as a five-part system is important: Intake, Triage, Troubleshooting, Solving, and Improving. Let's have a look at each.
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website quality matters

Calculate the Cost of Poor Website Quality (in Actual Dollars)
Poor website quality is easy to ignore when the website still works. Pages load. Forms submit. The site looks acceptable. Campaigns still launch. People can still edit content.
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a marketing manager preparing an RFP document

How to Create a Better RFP for a Website or Marketing Project
A good RFP helps qualified partners understand the project, decide whether they’re a fit, and respond with useful information.
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Pulling Together: Growing 25x and Surviving the Experience

Pulling Together: Growing 25x and Surviving the Experience
Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.
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a developer coding to avoid excessive DOM size

The Hidden Weight of Web Design: Keeping Your Layouts Simple and DOM Sizes Lean
Speed is king. A slow visitor experience can break your website. Most websites on a CMS can become unbearably slow because they get too complex, causing excessive Document Object Model (DOM) size.
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billboards line a highway at night

From Hanging Out a Shingle to Clicking Through Ads, Marketing is Evolving. Are you?
Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.
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pixel perfect vs bootstrap front end website design approaches

Pixel Perfect vs Website Systems: What Marketing Teams Need From a Modern Website
Agencies want perfection. Developers want speed and reliability. Clients usually want a website their team can actually use.
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sales networking isn't about sizing up your prospects wallet thickness

Networking for sales professionals isn't about sizing up your prospect's wallet thickness.
People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.
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You know you've entered the Danger Zone when...

You know you've entered the Danger Zone when...
Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.
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6 key google ranking 'demotions' and 7 confirmations

6 Key Google Ranking Demotions (and confirmations) That You Should Know About
A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.
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