The 7 Deadly Sins Your Agency Should Never Commit
One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice…
Are You Paying Your SEOs to Fail?
I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want…
Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right?
Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
How to set up a Cookie Policy Alert in HubSpot
By now you’ve heard about GDPR, the European Union’s General Data Processing Rules. If not, you should check out this information (HubSpot’s interpretation).
Growing your business online is like farming. Yes. You read that right.
Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.
Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…
Digital marketing is a marathon, not a sprint.
Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and…
Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to…
Why So Many SEOs are Chasing Their Tails
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so…
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