Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
got a theme, became an unhappy marketer

5 Reasons You'll Regret Getting a Theme from the HubSpot Marketplace
While themes from the HubSpot Marketplace can offer a level of convenience, there are 5 circumstances where a theme might not be the best fit for your needs.
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how serious is that 404 error?

Just how serious is that 404 error?
A 404 error is a standard HTTP status code that indicates your web browser was able to communicate with the server, but the server could not find the requested page. Let's take a look at 10 of the more common 404s you could encounter.
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HubSpot website migration expert

Important Considerations for Migrating Your Website to HubSpot CMS
It's not just the website that's getting moved. Your business is being migrated, improved, and optimized...when it's done right. And that's about the best outcome you can achieve from a website migration.
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sometimes the answer isn't

When is the "Answer" not really the solution?
As an amateur photographer, the Arsenal appeared to be just what I'd been hoping for. From the moment I saw that first ad, I was sold. AI-Assisted photography promised to set up my camera perfectly for any shot. Who wouldn't want that?
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we support and advocate for website accessibility

What are Website Accessibility Best Practices in North America?
Website accessibility is ensuring all users can access and enjoy your content, services, and products without undo limitations. The goal is to foster inclusivity and provide a seamless experience for everyone, regardless of their abilities or circumstances.
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web designers discuss user experience

Bye bye pixel perfect. Website design and dev practices have changed.
The introduction of high-performance templates and content modules over the past few years has opened the door to quicker deployment of higher-quality websites.
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ai copywriting assistant

Should I Use Ai-Assisted Writing Tools?
When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.
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keep it simple to earn trust

Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
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podcast transcript

We can't solve big business problems alone.
We're talking about delivering results through done-with-you services. In other words, shifting from doing the "thing" to setting the strategy with the client, collaborating with them on the decision-making, and sharing responsibility for the execution.
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don't fear publishing pricing on your website

Should I Publish Pricing or Rates on my Website?
You're a business leader who wants to build trust with your customers. But you're not sure whether you should share your prices on your website. You worry that this might scare off customers or give your competitors too much information.
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great buyer personas are critical to business success

How to Create Your Buyer Persona [live webinar transcript]
I'm so happy to share this transcript from an SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through into a wonderful world of friendly faces and great questions. I hope you enjoy. There's a lot a good intel in here.
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the brush off sales awareness strategies marketing outbound

Why Do Customers and Prospects Say No Even When They Mean Yes?
I want to start this by painting a picture. You walk into a store looking for a specific item. You aren’t sure where it would be, whether it’s in stock, or even if it’s necessarily the item you need to solve your problem.
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working collaboratively results in bigger gains, faster

Are you missing out on the most critical digital agency deliverable?
Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn't enough... they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of course, but I think a lot of people miss the biggest point of all.
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mobile users get zero click results in Google

What are Zero-Click Search Results… and Why Should I Care?
A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. It's a huge barrier to searchers clicking through to your site.
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10 Proven Ways to Beat Back Writer’s Block

10 Proven Ways to Beat Back Writer’s Block
You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start.
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