Are Anti-Spam Laws Going to Get You?
In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking…
3 Signs you Need a Technical SEO Audit
Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you’ve been…
Is your Secret Fishing Hole Digital?
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable…
18 Take-Aways from 18 Years as a Marketing Entrepreneur
In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed…
Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
4 Annoying Website Design Mistakes that Drive Customers Away
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys…
Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.
Should I care where my website is hosted? Here are 7 tips on the topic.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.
Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media…
A Sounding Board Just Might Be your Wisest Investment
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.
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