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Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.
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A Sounding Board Just Might Be your Wisest Investment
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.
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An Organic Approach to Marketing and Customer Care
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.
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Maximize Your Blog's Impact: Exploring List and Grid View Layouts
In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.
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Is a Sunny Outlook an Optimist's Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
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Why is it So Easy to Chase Bad Strategy Online?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.
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The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.
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4 Simple Questions for Managing Change in your Office
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.
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Craft Killer Copy Every Time
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?
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11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
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2017 HubSpot Pricing Guide by Ben Ratner
We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise).
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Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.
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Does Landing Page Length Really Matter?
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others.
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Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
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Can Marketers Fool You Into Thinking You Haven't Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
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