What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…
What’s the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the…
Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
It would be funnier if it didn’t hurt so much
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind…
The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased…
Don’t Put the Wrong Stamp on Your Website Passport
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.
How One Web Developer’s Mistake Cost Me A Small Fortune… and Saved My Business
It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a challenge, and I was grateful…
Is Google Pardoning Link Spammers?
Google has incorporated Penguin into their Core Algorithm. That’s big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics…
Ann Smarty on How to Do Keyword Research
Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions….
Are PPC Firms Playing Your Good Name Against You?
As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of…
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