Let’s Talk About Google’s Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
Should I Choose WordPress or HubSpot for my Website?
It’s one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced…
What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…
Google Penalty for Pop-Ups in 2017
Google has announced that they’ll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
26 Billion Reasons You May Consider Linking Out
Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through…
Losing Your Social Sharing Counts Could Cost You
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little…
Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those…
So You Want To Build An App Do You?
Then you’ll want to be aware of two critical decisions you’ll need to make.
Aren’t Social Ads Really Anti-Social?
Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to…
3 Steps to a Stronger Personal Brand
Recently, I earned my 35,000th social media follower. If you are one of the internet famous set, you might not be impressed those numbers. Although they are significant for me,…
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