Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to…
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to…
Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients.
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from…
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of…
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles,…
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons…
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions,…
Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the…
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
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