Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
Sounding off: we can’t solve big business problems alone.
We’re talking about delivering results through done-with-you services. In other words, shifting from doing the “thing” to setting the strategy with the client, collaborating with them on the decision-making, and…
![How to Create Your Buyer Persona [live webinar transcript]](https://kayakwebsites.com/wp-content/uploads/sites/107/2020/09/buyer-personas-iStock-1257975893-768x448.png)
How to Create Your Buyer Persona [live webinar transcript]
I’m so happy to share this transcript from a SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through…
What are Zero-Click Search Results… and Why Should I Care?
A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an…
10 Proven Ways to Beat Back Writer’s Block
You’ve probably noticed that I’m a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start…
The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside…
My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young,…
Digital marketing is a marathon, not a sprint.
Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and…
4 Annoying Website Design Mistakes that Drive Customers Away
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys…
Should I care where my website is hosted? Here are 7 tips on the topic.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.
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