The Scariest Things We’ve Seen in Two Years at Kayak Online Marketing
Halloween is always a special time for us here at Kayak Online Marketing, and not just because we’ve been dying to wear our superhero costumes to the office all year…
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Search & Landing Pages: Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are…
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Forward Thinking: 7 Tips for Balancing Online Marketing Goals
If there is anything every potential online marketing client in the world probably has in common, it’s that they would prefer to see their investments pay off sooner rather than…
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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we’ve gone into a bit of detail describing our process for creating marketing…
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Why We Appreciate Calgary Small Businesses
As you might’ve heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary “breakout business” award, given to the small company making…
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The “When” and “How” of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren’t big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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Generating a Bit of Buzz Online and Around the Community
Recently, we were pleasantly surprised to find that Kayak Online Marketing was named as a finalist for the Breakout Business Award, awarded annually by the Calgary Chamber of Commerce.
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5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn’t had, however, is a lot in the way of practical…
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How Attractive are You to Your Prospects?
Current Kayak clients and regular blog readers will already know that we are huge fans of “attractive” marketing, and do our best to avoid interruptive tactics. But until now, we…
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5 Ways to Measure Engagement on Your Business Website
“Customer engagement” has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients…
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