Using Ai Copywriting Assistants – Jasper and INK for All

Jasper claims it is an ai copywriting assistant that writes better copy. On that claim, I have to agree. The copy Jasper generates is fluid, requiring minimal editing or content creation by a human for basic content. If you need to write a lot of content, with a consistent tone, and have it easily editable, Jasper gets the job done.

I say for basic content because that’s the level of ai copywriting technology currently. No tool I’ve used delivered copy without the need for editing, and refinement. AI copywriters cannot write the way you write. They often miss names of people vs names of companies or tools. And they don’t really get context. Yet.

Jasper’s Command and Compose features show promise for long copy creation. One of Jasper’s tools that holds great promise – though unfortunately, underperforms – is Content Improvement. I have around 500 older blog posts I’d like to improve. However, Jasper’s improvement tool just isn’t up to that heavy of a task, yet.

In this example, I ran the PAS Framework tool in Jasper Ai. The INPUT was taken from the client’s website, and Jasper generated the OUTPUT. It’s not terrible though certainly needs a polish.

INPUT EXAMPLE:

Replace customer lineups with a virtual queue. WaitWell solves all sorts of challenges related to managing lobby capacity. Our virtual queue allows customers to book a spot and get in line on time using SMS text messaging. We help you serve more customers, without filling your waiting area.

OUTPUT EXAMPLE:

Customers hate waiting in line, and your lobby is often too small to handle the demand. 

Lines create a negative customer experience and can lead to frustration, anger, and even violence.

WaitWell is the solution. Our virtual queue allows customers to book a spot and get in line on time using SMS text messaging. We help you serve more customers, without filling your waiting area.

INK has ai copywriting assistant features as well. In fact, there’s a lot of overlapping functionality between the tools, which leads me to believe that both run on the same or a similar technical back-end. That said, I feel the big win for INK is search engine optimization. In this area, INK stands above all other tools. I’ve been writing search-friendly content for a very long time. Without optimizing for search engines, even the best content can fail to perform. Thus Jasper without optimization is incomplete. INK with included optimization is a game-changer.

One of my initial trials of INK was to optimize a page that was sitting on page 4 of Google, roughly at position 43. Within a couple of days of optimizing the page’s content with INK, the page rose all the way up to #4 (on page 1) of Google. Within a month, that page climbed even further to achieve multiple #1 global rankings. You’ll need to take my word for. I won’t share which page or keyword as it attracts a lot of business.

Randy Milanovic, Kayak Marketing

Solid copywriting is a content cornerstone. Optimizing it for humans and search engines is critical to content success. As Jasper co-writes quite well, and INK optimizes incredibly well, I’m a fan of including both tools in my content marketing tech stack. In my opinion, both tools provide an exceptionally positive return on investment, which is why I’ve opted into both tools at the Pro/Boss level.