How Many Grumpy Cats Does It Take to Screw in a Light Bulb?
Not too long ago, I encouraged marketers to skip over what I called “second-tier content” that’s designed to attract views and shares, questioning if it really adds anything to your…
What Legend of Zelda Taught Me about Online Marketing
Marketing can be a world of adventure and discovery all its own, so there’s no surprise that we could pick up a trick or two from one of the most…
Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren’t the people making a direct buying decision.
Avoiding Barriers to Business Success
The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?
Caffeine Addictions, Discount Withdrawals, and Your Pricing Strategy
Let’s start with a confession: I’ve been a fan of Starbucks coffee for years. You might even call me an addict. Given my minor obsession with steamed milk and espresso beans,…
Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)
It’s not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn’t just true of chat rooms, social media,…
Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind.
Can You Really Rise up by Sinking Down to 2nd Tier Content?
One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you’re going to generate from a…
Are You Attracting Prospects or Just Looking for Attention?
Recently, I’ve taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value…
Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag
A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.
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