How Attractive are You to Your Prospects?
Current Kayak clients and regular blog readers will already know that we are huge fans of “attractive” marketing, and do our best to avoid interruptive tactics. But until now, we…
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How You Can Build Customer Trust With Transparency in Marketing
In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients.
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Turning Infographic Interest Into Social Followers & e-Book Sales
It’s no secret that images can be more powerful than words in marketing, but most companies don’t understand how to use visual presentations to create an impact that lasts longer…
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12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.
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3 Great Ways to Get More From Twitter
Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what tweets are and how they’re…
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Has Social Media Turned You Into a Minimum-Wage Employee?
Just a few years ago, a lot of business owners discovered something great about basic social media marketing: Once you have your profiles set up, it’s largely a matter of…
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3 Issues that Can Make you Hate Twitter
If that little blue bird makes you flinch, this post is for you. When you first set up a twitter account, you’re prompted: Welcome to Twitter! Here are some people…
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3 of 21 New Rules of Content Marketing for Findability
…from my book, Findability: Why Search Engine Optimization is Dying.
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Is LinkedIn’s SWAM Doing More Harm Than Good?
Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.
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7 Ways to to Become the Real Thought Leader in Your Market
If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won’t be…
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