People often confuse template design with page layout design. Often, it’s because they are actually thinking about content design. These design approaches are actually quite different. Page layout and content…
Ai has come a long way recently. Two of the most popular and powerful AI copywriting assistants are Jasper and INK. Learn key differences between the tools that’ll help you…
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of potential charges will reveal sensitive information…
![How to Create Your Buyer Persona [live webinar transcript]](https://kayakwebsites.com/wp-content/uploads/sites/107/2020/09/buyer-personas-iStock-1257975893-768x448.png)
I’m so happy to share this transcript from a SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through…
You’ve probably noticed that I’m a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start…
A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them to your blog, share them in social, and magically see…
Ask almost any marketer what customers think about when viewing a website and they’ll tell you it comes down to, What’s in it for me? It’s generally agreed that’s the…
I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I…
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young,…
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