Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led…
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them,…
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something…
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even…
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of…
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