Does Your Business Website Need a Lot of Pages?
From time to time, we come across debates about whether bigger is actually better when it comes to business websites.
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Are You Missing the Marketing Trees for the Analytics Forest?
Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn’t always lead to better predictions or decisions (just ask your local…
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Four Things to Remember When You Sell a Complex Product or Service
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.
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Get Past “Content” and Produce Something With Real Marketing Value
In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as “content.” That’s useful shorthand, but it’s also potentially damaging to your…
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What is Social Media Marketing Really Good For?
As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.
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What 1 Cent Smart Phones Should Tell You About Mobile Business
A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.
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Does Your Company Need A Mobile Website?
With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.
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One Way Small Business Can Make Marketing Elbow Room
When you’re running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a…
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An Online Marketing Lesson From the World of Professional Football
Whether you’re a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.
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The 3 Biggest Internet Marketing “OOPS” You Probably Made in 2012
For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.
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