Big Fish or Big Pond? Search Localization Changes Everything
If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic…
If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic…
In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization…
Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge…
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s…
Once upon a time, you could improve your search engine visibility by signing up for dozens (hundreds, thousands…) of different directories (of vastly differing quality), earning a link to your…
Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about…
Google has always been known as an innovator, but today’s news of a shift in the way local search results will be handled is truly an eye-opener…
Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman…
Recently, I found myself Googling for “big island real estate” as part of a new client project. Imagine my surprise when a trio of business listings appeared near the top…
Is the most valuable part of your content, the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among…
End of content
End of content