Doctors, nutritionists, and even personal trainers all agree on one thing: It’s easiest to manage your exercise plan on a day-to-day basis. In other words, lots of small workouts are easier, and healthier, than a few long ones crammed into an irregular schedule.
Strangely enough, the same thing is true when it comes to business website maintenance. Leave it all for a rainy Saturday, and there’s a good chance you’ll miss key details when it’s too late. Handle it 10 or 15 minutes at a time, however, and it’s no big deal.
Here are a few items you could put on your “daily business website workout routine” to help you stay up to date and profitable over the Internet:
First, check that your business website looks like it should in the morning. It’s rare to have a business website “disappear” or undergo a major security problem, but if yours does, you want to find out before it’s too late.
Be sure to monitor your website stats. Most business owners aren’t experts at reading web metrics, and you don’t have to be, either. Still, by looking to see if you have a huge influx of unexpected traffic, fewer visitors than usual, etc., you can spot issues and opportunities as they come up.
Run posting updates as needed.
Speaking of security, the most common reason for losing data over the Internet is failing to run regular updates to WordPress and other packages. Take a moment to run your updates when needed, because they make your business website faster, safer, and more accessible.
Write a quick blog post.
While you might not have time to put together a long, informative article, you could probably dash off a couple of paragraphs that would keep your company current, raise an interesting topic, and help your search engine profile. That means it’s well worth five or ten minutes of your time.
Add a few social items.
The same goes with your social profiles. The more content you add to them, the more valuable they become to both your company and your customers.
Think about any changes to your company.
Changes to personnel, pricing, product availability, shipping rates, etc., should all be reflected on your website. Take a moment to think if there is anything you should update so customers can have the right details at their fingertips.
BONUS: Use social media as an online networking tool. Marketers who engage in social media obtain more new business leads than those who do not. Plus, Google’s desire to grow Google+ has meant that they’ve had to recognize the activity in competing social media tools such as Facebook and Twitter as legitimate brand-building activities. In a nutshell, you have an opportunity to grow your search engine optimization scores (SEO) which will help your site rank higher in search.
Once these activites become habit, they’ll be tasks you can handle in a few minutes or less. Why not make them a habit, and keep your business website and online marketing plan up to date?