Does Your Business Actually Need SEO?
In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization…
Secure Your Own Mask First
If you’ve ever traveled on an airplane, you’ve heard the advice to “secure your own mask before attempting to help another passenger.” That’s a simple reminder we should take with…
How New Mobile Apps Fail: Shrinking Social Engagement
It is generally a given that a larger number of mobile web users translates into increased social engagement. The notion is incredibly straightforward: when we all have access to Facebook,…
Going Global: Now Marketing on Both Sides of the Atlantic
If you’ve been following KAYAK’s progress at all, you’ll know that we’ve been growing by leaps and bounds over the past few years, making it onto the pages of mainstream…
4 Reasons Content Scrapers Are Too Stupid to Worry About
Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get…
Turning Pay per Click into Clicks that Pay
Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge…
Is Content Shock Real?
Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement…
What You Should Know Before Outsourcing PPC Management
If you are like most marketers we meet, the idea of managing pay-per-click (PPC) campaigns on top of your marketing duties might seem a bit overwhelming. So you’ll be forgiven…
Dial In Your Marketing Personas: Free Tool
To make the most of your marketing efforts for 2016, you’ll want to focus your efforts on your very best prospects – the ones who are most likely to do…
The Sweet Taste of a Curious Collaboration
As many clients and friends already know, I’m a #craftbeerfan. It’s not just that I enjoy drinking craft (although I very much do), but I do love how the brewers…
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