New Marketing Tool: Branching Workflows in HubSpot
What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?
5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers…
5 Social Listening Hacks for Twitter
The power of Twitter is that, as a platform, there is so much to be found – new connections, weird facts, and business opportunities abound. It’s important to know what…
To Blog or Not To Blog – Are Social Tools Ready Replace Them?
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already,…
5 Darn Good Reasons to Start Blogging with LinkedIn Pulse
As a rule of thumb, having more content in more places is a very good thing for marketers. At the very least, it gets your content in front of more…
The Dodo Bird of Marketing Tactics?
Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much…
Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only…
Is Your Website Visitor a Skimmer or a Diver?
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the…
18 Marketing and Website Improvement Resources from Mark
Educating and coaching our clients is a staple in our process, but by no means do we know it all. We’re always looking to learn more, stay current with the…
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