Does Landing Page Length Really Matter?
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons…
Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
Can Marketers Fool You Into Thinking You Haven’t Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led…
Is your Website Underemployed?
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you…
Why Does Consensus Often Lead to False Positives?
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them,…
My Egocentric Bias is Bigger Than Your Egocentric Bias
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something…
The Biggest Thing Content Marketers Forget about Sales and Conversions
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions,…
Who is the Most Influential Person Ever?
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even…
Is it time to go off road with your social messaging?
Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It’s one of the reasons my team and I advocate in favour…
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