How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s…
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s…
In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling…
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business…
There is an interesting dichotomy floating around on the Internet. On the one hand, the web (and social media specifically) is supposed to be fostering creativity and individual expression. On…
Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing platform Pulse and, specifically, what…
If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about…
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing…
I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a…
Hardly a week goes by when I don’t come across some kind of request from a company or organization asking for speculative work submissions (also known as “spec” creative, co-creation,…
If there’s one thing business owners universally fear, it’s an economic downturn. Although there are a few industries that benefit, or at least remain stable during a rough patch, even…
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