Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren’t able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.
So, when they become really serious about making a change, they typically had to a gym and hire a personal trainer. By working with someone who knows the steps to take – and the mistakes to avoid – they can finally begin to see a bit of progress.
The same thing applies to Internet marketing. Although you may be trying a lot of different things on your own to create more sales opportunities online, having someone who can help you create a simple, actionable plan can make all the difference.
And, just as with fitness, there are different kinds of “trainers” and experts you can get assistance from. The best in our industry go far beyond web design, and can help you build a lasting platform for bottom-line improvement. To help you understand what we mean, here are three pieces of advice you would get from a great personal trainer that also apply online:
1. One plan doesn’t work for everyone.
Just as different people walking the same gym might have very different body types, health histories, and fitness goals, no two businesses need the exact same things from their websites. But, magazines and other sources of health information are always pushing the latest diet or exercise as the greatest, even though it might not work for individual readers.
Unfortunately, what you tend to find online (and strangely enough, with a lot of online agencies) is a similar “one-size-fits-all” approach. Even though lots of organizations can use tools like search engine optimization or social media, for example, they need them in different ways, and deployed differently for their own unique goals. One plan or system doesn’t work for everyone, and the right online agency can help steer you in the correct direction.
2. Doing too much at once can be worse than doing too little.
In the gym, overtraining can be almost as bad as missing a few workouts. That’s because it stresses your body, stops you from making any further gains, and can even lead to injury.
In a marketing sense, doing too much at once won’t do you any favors, either. For one thing, it’s hard on your budget if you are constantly spending on new activities that you aren’t sure will show you a return on investment. More to the point, though, is that trying to take on too much is usually a sign that your online marketing plan isn’t focused enough towards the right results. Your agency can help you set priorities and find a workable balance between progress, costs, and expectations.
3. You have to work out a plan to succeed, not just specific efforts.
In every gym in Canada, there is a set of people who do the same exercises every day (like bicep curls, for example) but don’t understand why they aren’t getting the results they been dreaming of. What they don’t understand is that you have to be fit all over before you can tone and firm specific areas of your body.
Likewise, you can’t count on one specific part of your website or marketing plan (like search engine optimization, or social media) to transform your business all on its own. Instead, you have to use these tools and techniques together in concert to make good things happen. Your online agency should make sure you’re always progressing forward, and not staying too focused on any particular method.
If this is the year you’re going to get serious about putting your Internet marketing plan into fighting shape, then it’s important to have the right team of experts on your side. Why not call or e-mail us today to ask for samples and case studies of Kayak’s recent work?