Bryan Kramer Puts the Human Back into Social Engagement
I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). Bryan is the CEO of Pure…
Why Showing Beats Telling in Social Media
Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you…
Are You Outsourcing The Social Aspects of Your New Business Efforts?
One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and…
Speak Human to Human in Social Media
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only…
Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
3 Reasons Social Shake-Up is My Must-Attend Event
As anyone who has been following my Twitter feed recently would have observed, I attended the Social Shake-Up event (hosted by SocialMediaToday) in Atlanta. I was prepared to come back and write…
Is Your Business Website Collecting Dust?
When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems…
SocialShakeUp14 Awesome Speaker Takeaways: Live Tweets from @kayak360
Last Week’s Social ShakeUp (by Social Media Today) spawned countless quips, quotes and anecdotes from some of the industry’s biggest names. Check ’em out now.
Fitting Premium Content Offers into Your Sales Funnel
The idea behind sales funnels has been with us for quite a while, and there isn’t any big mystery about the way they’re supposed to work: You create offers (like…
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