Kayak Marketing | Marketing

Fix what’s holding your marketing back

Clarify what matters, what to say, and how to say it so your marketing performs better across campaigns, website pages, and sales.

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Clarify your message

Clarify your buyer

Clarify your content

Marketing consultation focused on improving messaging performance

Fix the message before changing the tactics. If your marketing isn’t performing, the issue is often the message, not the activity. We help you clarify and organize that message so your team can use it and build on it.

Understand your offer, your buyer, and what leads to a decision

1

Understand your business and what you’re selling

Review your offering, positioning, and reputation to clarify what you actually deliver.

2

Identify great fit clients
and where to focus

Identify the organizations that are a strong fit and where your efforts should be focussed.

3

Understand the people involved in the decision

Clarify buyer roles, priorities, and concerns so the message works in real situations.

These understandings becomes the foundation for the rest of the work

Once messaging is clear, decisions get easier. What to say, what to remove, how to structure content, and where to apply the messaging all flow from this. Without it, marketing tends to drift. With it, your team can move faster and stay consistent.

Marketing without a clear message vs marketing with one

1

Without clear messaging

Marketing gets adjusted as requests come in. Pages, campaigns, and sales materials are created independently. Messaging shifts depending on who is involved. The work gets done, but it takes longer to implement and results are inconsistent.

2

With clear messaging

Your team works from a clear starting point. Messaging is easier to apply, reuse, and refine. New work builds on what already exists instead of replacing it. Marketing becomes easier to manage and more predictable in how it performs.

You learn how to do this

This messaging exercise doesn't result in a strategy document that's filed away. It’s provides a clear way to think about your marketing that your team understands. You can apply it to new campaigns, update existing pages, and make decisions without starting form scratch each time.

Where the outputs from this marketing and messaging effort gets applied

1

Campaigns and landing pages

Use the direction to improve conversion and reduce guesswork.

2

Website updates
and redesigns

Design page layouts that present the message clearly.

3

Sales material and internal use

Align sales collateral (and decisions) to the message.

4

Team handoffs and collaboration

Get marketing, sales, and leaders working from the same page.

Apply the message or have us help

Some clients take the messaging and run with it. Others want help applying it. We can support copy, structure, and build where needed, or work alongside your team. The greatest value you receive is in message clarity and how your team can use it going forward.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

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Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

lori-dundas

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

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Frequently Asked Questions

When should you bring in help to improve your marketing message?

What problems does this work help fix?

Can you work with our existing marketing?

How much time does our team need to commit?

What do we leave with after this work?

How does this connect to a website project or Kayak's Conversion System?

Fix what's holding your marketing back

Clarify what matters, what to say, and how to say it so your marketing performs better across campaigns, website pages, and sales.

Book a Chat