Success Story

A mortgage website rebuilt to guide better buyer decisions

Kayak rebuilt the page around the buyer’s decision path, not the company’s service list. Instead of organizing the homepage around mortgage products, the new layout guided buyers through the questions they were already asking: what applies to me, who can help, why should I trust them, and what do I do next?

The visual change matters, but the bigger change was structural. The new homepage was designed to guide the buyer’s decision, not simply present a cleaner version of the old site.

The redesign improved the visual presentation, but the real shift was in how the page helped buyers understand their options and move forward with confidence.

The homepage was rebuilt so each section had a clear role. The page opened with the buyer’s problem, gave visitors a simpler way to understand the path forward, supported the decision with trust and proof, then made the next step easier to take.

The old site relied on custom-coded templates and modules that made future updates harder to manage. Rebuilding the site on HubSpot with DropZone Pro gave RMG a cleaner foundation for page updates, campaign support, and future growth without treating every change like a custom rebuild.