From shipping research to logistics inquiries

Jet was already being found for shipping to and from Canada. Kayak rebuilt the conversion path from research to inquiry.

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Better Inquiry Quality

Better Conversion Paths

Better HubSpot Control

Why the conversion approach needed to change

Jet’s content was bringing in people researching shipping to and from Canada. The site needed to separate routine shipping needs from stronger business logistics inquiries without making HubSpot harder to manage.

1

Routine shipping needs

Rates, shipment help, tracking, and basic shipping questions needed clearer paths.

2

Business logistics inquiries

Stronger account, logistics, and repeat-shipping opportunities needed a better route.

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What Kayak rebuilt

Kayak rebuilt the conversion approach first, then rebuilt the HubSpot site to support it. The work gave Jet clearer inquiry paths, cleaner bilingual navigation, and a more stable foundation for future updates.

1

Inquiry quality

Jet needed fewer broad inquiries and a clearer path for serious business logistics conversations.

2

Conversion paths

The site needed to separate routine shipping tasks from higher-value account opportunities.

3

Bilingual nav

English and French visitors needed clearer paths without adding more management complexity.

4

HubSpot control

Older custom templates needed to give way to a cleaner, more consistent website foundation.

About Jetworldwide

Jet Worldwide provides international logistics solutions for businesses shipping to and from Canada and North America. The company helps clients access global carriers, regional networks, local couriers, and cross-border logistics support backed by more than 40 years of experience.

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We have worked with Kayak to maximize our Hubspot tools and strengthen our SEO strategies. Their team has class-leading capabilities in both Hubspot and general SEO best practices. With their help, shippers in Canada, the USA and around the world have been able to take advantage of Jet Worldwide's unique solutions for international e-commerce parcel delivery.

- Tim Byrnes, Owner

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