Restoring confidence across two websites

Evans needed its main website and Federal website to better support serious buyers, internal marketing, and the quality of its work.

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Renewed Confidence

Clearer Website Focus

Higher Quality Pages

What changed for Evans?

Kayak helped Evans rebuild confidence in two websites that had become harder to rely on as sales and marketing assets. The work addressed the drift that can build up through years of team changes, shifting priorities, and one-off requests, so EVANS Online and EVANS Federal had clearer focus, stronger page structure, and higher-quality website work.”

Evans had two related websites with different business needs. Both needed to earn more confidence from the team using them.

1

EVANS Federal

EVANS Federal needed a website for a specific audience. With new marketing leadership in place, Kayak helped the client’s team apply content frameworks and refresh the visual design.

2

EVANS Online

The website had accumulated drift over time. Kayak helped the internal team refine, reorder, and improve the main site so its pages better reflected the quality and seriousness of Evans’ work.

2000%

- Greg Fandrick, VP of Marketing | Strategic Partnerships , EVANS

greg

When asked about the improvement in the EVANS Federal website rebuild, this was Greg's reply.

How a website system supported the change

1

Restore website
confidence

The websites needed to become assets Evans could trust in sales, marketing, and buyer conversations.

2

Address
accumulated drift

Team changes, shifting direction, and one-off updates had created inconsistency across the website system.

3

Focus the
Federal website

EVANS Federal needed a clearer path for a specific audience and a more professional site experience.

4

Strengthen
the main site

EVANS Online needed cleaner organization, stronger consistency, and higher-quality pages across the site.

Kayak helped Evans use content frameworks, page layouts, and implementation standards to reduce one-off decisions across both websites.

1

Content frameworks

Content followed audience needs, page purpose, and buyer confidence.

2

Page layouts

Layouts gave the team structure for planning, writing, and building pages.

3

Implementation

Kayak helped Evans apply the system consistently across both websites.

What improved for Evans

1

The Federal website
matched its audience

EVANS Federal gave a specific market a proper place to evaluate Evans’ fit, instead of relying on a lean early site.

2

The main website
matched the company

EVANS Online was cleaned up and reordered so the website experience came closer to the quality of Evans’ actual work.

3

Marketing had a
standard to protect

The team followed Kayak’s approach, creating pages with the structure and content quality the websites needed.

Need a website your team can stand behind?