Kayak helped Nemalux turn complex hazardous-location lighting knowledge into a clearer buying experience, so buyers could better understand product fit before reaching out.
From product knowledge to buyer clarity
Complex product fit
Specs, environment, use, and safety shape which hazardous-location light is right.
Multi-role buying
Resellers, installers, specifiers, influencers, and end users can all shape the lighting decision.
A clear path forward
Kayak aligned the CMS and CRM around how people research, specify, and buy.
What Kayak helped improve
Product discovery
Dynamic pages helped make complex lighting information easier to manage and access.
Sales coordination
CRM configuration helped support relationships across contacts, companies, deals, accounts, and quotes.
Team adoption
Hands-on training helped Sales, Marketing, and Operations use HubSpot with more confidence.
Where buyers needed clarity
Nemalux didn't need a simple website refresh. They needed a clearer way to help industrial buyers move from application need to product fit, while giving the internal team a stronger system to support that process.
What changed for Nemalux
A smoother customer experience
Buyers could better understand product fit before starting a sales conversation.
A stronger product foundation
Nemalux gained a more manageable way to present and maintain complex lighting info.
A more useful HubSpot system
Their CRM & CMS were configured around sales instead of a database and brochure.
Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak. – Samuel Pogosian, CEO
About Nemalux
Nemalux is a Canadian manufacturer of hazardous-location LED lights. The company provides luminaires that support critical processes, improve safety, and reduce environmental impact. Nemalux is part of Cooper Lighting Solutions, a Signify business.
