The assessment reviews a representative sample of publicly accessible pages from across the website. It doesn’t crawl every page. Website pages make up most of the sample. A smaller group of articles is reviewed to check consistency.
Drift is measured only within repeated groups of at least three pages serving a similar purpose. One-off layouts remain in the inventory and effort calculation. They’re reported separately as unique layout variation.
Effort ranges include theme installation and configuration, one master template, blog configuration, and initial training through a guided page conversion. The remaining effort is based on page-by-page conversion. Depending on the page, that may involve migrating, rebuilding, improving, replacing, or decommissioning it. Related redirects are included.
Revise Existing allows more time when comparable pages have been built differently. Fresh Rebuild uses a consistent time per page. Blog articles are estimated in groups rather than as individual page conversions. Each effort range is rounded up to the nearest 10 hours.
Neither option includes a website redesign. If you’re considering a redesign, choose Fresh Rebuild and add a redesign project. One or more Brand Templates can also improve website presentation without a full redesign.
The collaboration slider doesn’t change the total effort. It shows how the remaining page conversion work can be shared after Kayak completes the setup and initial training.
Smart-content variations aren’t counted as separate pages. Listing, archive, taxonomy, pagination, ecommerce, and identifiable dynamically generated pages may appear in the public inventory, but they aren’t treated as individual page conversions.
Some work can only be assessed with CMS or portal access. This includes smart content rules, dynamic-page data sources, custom or marketplace modules, integrations, and private CMS configuration. The public scan may detect signs that these features are in use, but it can’t confirm their setup or the work required to retain, remove, reconfigure, or rebuild them. That work isn’t included in the effort ranges.
The scan can’t access unpublished pages, CRM data, or internal workflows. Automated-access restrictions may also limit the results.
The submitted website address and technical request data are used only to run the assessment.
