Kayak Marketing | Unified Strategy

Helping you succeed, with or without us

HubSpot-Solutions Partner since 2011

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Solve for the Client

Share Strategies

Empower Everyone

Kayak is a HubSpot-focused marketing and website partner

We work with your team to plan, build, and manage your site so it supports real business outcomes and does not create dependency (no retainers).

 

We've been doing this for 15 years!

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Recognized by the Calgary Chamber of Commerce, Ernst and Young, Forbes, Financial Post, and Inc.

1

Solve for the client

We make recommendations based on your success, not our revenue. If something weakens your position, we will say it, even if it means less work for us.

2

Share strategies openly

We don't hold back methods or thinking. You see how decisions are made, what's working, and why, so your team can proceed with confidence.

3

Empower your team

You are involved in the work. You see how it is done. That builds understanding, catches errors early, and gives your team real control.

Most agencies create dependency

Work is hidden. Decisions are filtered.
You pay retainers, but they hold the context.

1

Typical agency model

You work through account managers while others do the work. Briefings get passed along and content is often lost, so your team repeats details and waits for even simple changes to get done.

2

Kayak's collaborative model

You work with experienced people throughout the engagement. Context stays intact. Your team is part of the process, so decisions are clear and changes are approved and completed faster.

The shift we made

In 2011, we moved away from done-for-you work (and angry pointing fingers). That's when we shifted to a done-with-you service model that changed how clients see us, themselves, and the value we bring.

1

Before the shift

Projects were scoped, priced, and delivered. The agency owned the work. Clients were seen as buyers, and the relationship stayed transactional.

2

After the shift

Work became collaborative. Clients gained visibility and input. The relationship moved from vendor to partner, and the work became an investment.

What changed

Clients gained clarity.
Teams gained confidence.
Work produced better outcomes.

 

And fingers stopped pointing.

What this means in practice

1

You see the work being done

You're not guessing how decisions are made. You are an integral part of the process with full understanding ofhow the website is built and managed.

2

You build internal capability

Your marketing team learns how to manage your website, update content on the fly, and handle marketing without having to rely on outside support or someone else's schedule.

3

You're in control

Your team can make updates without waiting on outside help. The work is visible, the thinking is shared, and your team knows how to move forward because we can train them.

Where this approach fits

1

Teams with active marketing programs

You are running campaigns, updating content, and need a site that keeps up without delays or repeated rework.

2

Teams that want to own the outcome

You want control over your site, your content, and your direction without relying on an agency to move forward.

Where it does not fit

If your site is small, rarely updated, or not tied to ongoing marketing, or, if you do not have the human resources, this level of involvement may not be necessary.

 

Kayak's experience and milestones

1

Long-term marketing
experience

Marketing experience since mid-90s, before current tools and platforms. Built on fundamentals like positioning, messaging, and real buyer behaviour that still apply today.

2

Deep HubSpot
involvement

Solutions Partner since 2011, growing through Platinum status. Years of onboarding, migrations, and rebuilds across teams with different needs and levels of complexity.

3

Product and
platform work

DropZone Pro theme launched in 2023 after years of website deployments. Created to reduce rebuild effort, control structure, and improve how HubSpot sites perform.

Recognition

Finalist, Calgary Chamber Small Business Awards (2013)

Breakout Business and Small Business of the Year (2013)

Ernst & Young Entrepreneur of the Year nominee (2015)

HubSpot Platinum Partner (2018)

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Core team

1

Randy Milanovic, Marketing

Over 30 years of experience. Leads sales, marketing, design, consulting, and client strategy across every engagement.

2

John Laprairie, Tech

Leads development and solves complex technical problems, ensuring the site works as expected under real conditions.

3

Paul Trieu, Operations

Leads operations and project management, ensuring teams stay aligned and projects move forward.

How we see the relationship

If your agency controls the work, you are dependent upon them. When your team understands and collaborates in the work, you are in control. And that's a good thing.

 

Some words from our CEO, Randy Milanovic:

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

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Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

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The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

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Helping you succeed, with or without us

HubSpot-Solutions Partner since 2011

Explore Websites