Making sure social media works for your business.
Now that we’ve gone over some of the major social media platforms you’re likely ready to get going or have already started. But there is one important step you should consider before jumping into the deep end. That step is to create a policy regarding social media. Here are some suggestions to consider:
DO – Have a social media training program.
Like any other tool in the shop, every employee should be trained how to use social media properly. A majority of your employees or colleagues are already using social media as part of their personal social networking, so it might be a good idea to set out a few guidelines beforehand. As many businesses have already found out there is no ‘undo’ button when it comes to posting content online – someone will see it.
DO – Address who owns the content.
When an employee uses social media it can be an amazing tool for sharing content and creating a vast network of leads and clients. But when that employee moves on, what happens to that content, or more importantly, that valuable list of leads?
DO – Create a code of conduct.
Social media is an extension of you and the brand you represent. Be sure employees are respectful to both. Foul language, derogatory comments, or even a “drunk tweet” can not only damage the reputation of your brand, it could also lead to legal ramifications.
Make sure employees are honest and transparent; don’t allow them to hide from the fact that they represent a company. It’s best to practice full disclosure to avoid any problems in the future. You don’t want to have the perception of hidden motives surround your company.
DO – Create boundaries for interaction.
As more of your employees engage online it will become difficult to monitor their interactions. Although employees represent the company, they do not speak for the company (in most cases), so make sure they understand the boundaries when it comes to releasing private or confidential company information (ie. financials). There is potential for a lost competitive advantage and lowered investor confidence.
DO – Think!
Really it comes down to thinking before you hit that ‘send’ button. If you wouldn’t want everyone to hear what you said, you probably shouldn’t say it. Be respectful and have fun!
DO – Contact KAYAK
If you have any questions about social media and other online marketing strategies, please contact us. We’d love to help out.