Speak Human to Human in Social Media
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only…
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Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
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Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
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3 Reasons Social Shake-Up is My Must-Attend Event
As anyone who has been following my Twitter feed recently would have observed, I attended the Social Shake-Up event (hosted by SocialMediaToday) in Atlanta. I was prepared to come back and write…
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SocialShakeUp14 Awesome Speaker Takeaways: Live Tweets from @kayak360
Last Week’s Social ShakeUp (by Social Media Today) spawned countless quips, quotes and anecdotes from some of the industry’s biggest names. Check ’em out now.
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Fitting Premium Content Offers into Your Sales Funnel
The idea behind sales funnels has been with us for quite a while, and there isn’t any big mystery about the way they’re supposed to work: You create offers (like…
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5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
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5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers…
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5 Social Listening Hacks for Twitter
The power of Twitter is that, as a platform, there is so much to be found – new connections, weird facts, and business opportunities abound. It’s important to know what…
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To Blog or Not To Blog – Are Social Tools Ready Replace Them?
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already,…
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