HubSpot Website Migration

Most website migrations re-create your site. This one will improve it.

Take advantage of the transition to HubSpot CMS. We correct structure, preserve SEO, and give your team a site they can actually work with.

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Audit

Migrate

Improve

You're migrating into HubSpot for a reason.

A new leader wants one system. Marketing needs to move faster. The site is hard to manage. Costs are climbing. Teams are working around the website instead of through it. The decision to move is already made. The migration is what comes next.

What’s actually being migrated

1

Website

Pages, structure, content, and search signals that determine how the site performs

2

CRM & data

Contacts, forms, pipelines, and marketing data that support campaigns and reporting

What a HubSpot migration needs to accomplish

1

Preserve what’s working

Protect rankings, content, and data already driving traffic, visibility, and leads. Maintain existing URLs, metadata, and internal linking patterns.

2

Improve what isn’t

Correct structure, clarity, and performance issues. Fix page layouts, address content alignment, and how SEO and AEO signals are applied.

What’s driving most migrations

1

Consolidation

Updated tech stack brings data, reporting, and website together

2

Execution

Launch new pages and campaigns without delays

3

Performance

Address design, functionality, and usability limitations

4

Operations

Support ongoing changes without rebuilding again

You can reproduce the site or improve it

A typical migration rebuilds your website as-is. It can be done quickly, but doesn't address structural issues or content drift. By contrast, a proper structured website migration rebuilds pages with intent, allowing you to better govern your content. It also ensures SEO, AEO opportunities are not overlooked.

Where a standard migration stops

1

Advanced SEO

URL structure is copied without addressing legacy redirects or monitoring impact

2

External data

Database-driven content, dynamic pages, and integrations are extras

 

3

Compliance

Governance, data privacy, and other requirements are not addresses fully

 

4

Content

Pages are copied without improvement, audit, cleanup, or restructuring

 

Two ways migrations usually play out

1

Reproduce the site

Build pages as they exist. Quick and easy. You address issues post-migration. It's often done as a means to get site content into HubSpot before doing a redesign. Be aware, you're likely migrating the stuff that doesn't work along with the stuff that does.

Not recommended. But an option for many.

2

Structured Rebuild

Restructure page layouts, improve content flow, refine AEO signals, and redesign your visitor's experience before taking the website live. More effort up front, but takes full advantage of HubSpot Content Hub with DropZone Pro theme.

Recommended. Might as well do it right!

Things change (for the good) in your website after migration with the Rebuild option

Page structure becomes consistent. Content aligns with intent. Internal linking supports navigation and search. SEO and AEO signals are applied systematically. The site becomes easier to manage and extend as new pages are added - even by different team members.

What improves for your website

1

SEO

Clear URL structure, redirects, and internal linking that support indexing

2

AEO

Content structured so answers can be extracted and understood

 

3

Conversion

Pages aligned to intent, with clear paths that turn traffic into leads

 

4

Operations

Teams build and update pages without reworking structure each time

 

Built for how teams actually work

Marketing teams need to create pages quickly. Structure and layout need to be predictable. a proper migration sets that foundation so teams work with structure instead of rebuilding it, all while maintaining consistency across the site.

Post migration

1

Structured rebuild

A site built on the DropZone Pro theme with governance in place. Pages follow consistent layouts, modules behave predictably, and SEO and AEO signals are applied the same way across the site.

2

Upgrade with the Conversion system

Extends the theme with intent-based page structures. Key pages follow defined frameworks for messaging, layout, and conversion, so layouts and section order aren’t reworked each time.

How the migration is handled

1

Review

Audit site structure, content, URLs, and data before planning the move

2

Decide

Define page intent, URL changes, redirects, and content improvements

 

3

Rebuild

Recreate pages using structured layouts, modules, and consistent patterns

 

4

Launch

Test SEO, links, data, and performance before and after going live

 

Why not use HubSpot’s migration service?

HubSpot’s migration service moves smaller sites into HubSpot quickly as-is. For more complex needs, they refer you to a partner, which is why we're here. We treat migration as a chance to improve the site, not just re-create it. That includes restructuring pages, aligning content to intent, honouring redirects, and ensuring SEO, AEO, and conversion work carry forward cleanly.

 

The result is not just a site in HubSpot. It’s a site that performs better once it’s there.

What platforms do you migrate from?

Will search rankings be affected?

Do you migrate CRM data as well?

Can content be improved during migration?

How are Redirects handled?

What happens to integrations?

Can our team manage the site after launch?

What is the Conversion System?

How long does a migration take?

Are there any promotions?

kayak-portfolio-slider-2024-minibulk

Some times the smallest things make the biggest difference. MiniBulk bags wasn't converting as much of their web traffic as they wanted to. We took a look, tweaked some problematic styling, reorganized a bit, and voila, UX improvements all around.

kayak-portfolio-slider-2024-sterling

Having a generic, corporate-looking advisor website was perfectly fine with the compliance people, but not for the client. We jumped on a redesign and worked closely with the client to re-craft the marketing messaging intended for a higher value audience.

kayak-portfolio-slider-2024-nemalux

When your supply chain is five layers deep, your website needs to present your information professionally (and quickly) to visitors from all types of organizations. Smart content, database-driven dynamic product pages, and client training fleshed out this project.

kayak-portfolio-slider-2024-evansonline

Internationally-recognized Evans Consoles needed a website refresh. Having last been redesigned 8 years ago, the tech was also outdated. Working closely with the marketing team, Kayak redesigned and rebuilt the site from the ground up, and converted the entire website in a live environment. 

Most migrations re-create your site. This one will improve it.

Take advantage of the transition to HubSpot CMS. We correct structure, preserve SEO, and give your team a site they can actually work with.

Get a Quote