Digital marketing insights.

I’m father to two amazing children who make me laugh, cry, hope, fear, anticipate, and cherish every single day. I’m husband to an awesome wife who supports me in more ways than she can ever know, and who I could never repay if I lived a thousand years. While I used to write about marketing and social media and where we’re heading, today I write about what it means to be good people. How we can tell better stories; be better businesses, and live better lives. After all, business comes and goes; but we only get one shot at being good people, in life and in business.

Using Influence Marketing and Persona Mapping to Grow Your Leads

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

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