Kayak Websites | HubSpot CMS

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
developer coding schema into dropzone pro template on hubspot cms

AI Discoverability on HubSpot CMS: What Actually Matters
Most teams treat AI discoverability like an SEO task, which is a mistake. On HubSpot CMS, the bigger issue is whether your site is clear, consistent, and well governed enough for AI systems to understand it.
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website design is form, function, then aesthetics

HubSpot Website Builds: What Breaks, What Scales, What Works, And Why with HubSpot CMS Hub
If you’re like me, stranded somewhere between trying to do content and making your website actually sell, you’ve probably bumped into a few big claims about HubSpot CMS.
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motion, not animation

The Art of Invisible Animation: Making Motion Feel Natural
Val Head has a great line about UI animation: the best animation is the kind users barely notice. That’s not a creative preference. It’s a quality standard.
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devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers
Hardly a day goes by that clients don't ask about SEO. One way to improve your HubSpot site's performance is prerendering and serving static versions of web pages (not the same as caching). But, not all pages can be prerendered.
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a developer coding to avoid excessive DOM size

The Hidden Weight of Web Design: Keeping Your Layouts Simple and DOM Sizes Lean
Speed is king. A slow visitor experience can break your website. Most websites on a CMS can become unbearably slow because they get too complex, causing excessive Document Object Model (DOM) size.
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pixel perfect vs bootstrap front end website design approaches

Bootstrap vs Pixel Perfect: Modern Web Design Approaches
Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.
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brand managers working on website projects

Streamlined Brand Management for Multiple Websites on HubSpot CMS
Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.
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UX design patterns guide the reader

F-Pattern and Z-Pattern Layouts in Website User Experience Design
Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.
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developer themes crush website design and development budgets

Will Developer Themes Make Custom Website Design, History?
It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.
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hubspot migration tips

UI Best Practices for HubSpot CMS: A Marketer's Guide
Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.
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migrating a website to hubspot cms

Migrating to HubSpot CMS from another CMS
Website migration can be a complex task, especially when it involves moving between different CMS platforms. Careful planning will help avoid or minimize downtime as well as the potential loss of data.
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designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design
If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.
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planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers
A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.
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marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices
User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.
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hubspot website template developer

Unlocking the Power of HubSpot CMS: A Guide to Modern Website Design
This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.
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