Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
motion, not animation

The Art of Invisible Animation: Making Motion Feel Natural
Nielsen Norman Group describes effective UX animation as unobtrusive, brief, subtle, and tied to a clear purpose.
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confident leader talking to colleague

Monroe’s Motivated Sequence: The Secret to Persuasive Communication
Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).
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devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers
Pre-rendering is one reason HubSpot websites can load quickly when they’re built well. HubSpot creates static versions of eligible pages so they can be served faster through its CDN instead of being assembled from scratch every time someone visits.
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customer service team

The 5 Parts of a Successful Service Desk Setup
Studies show that resolving issues quickly is the top priority for both customers and support teams. To achieve this, a successful service desk operating as a five-part system is important: Intake, Triage, Troubleshooting, Solving, and Improving. Let's have a look at each.
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website quality matters

Calculate the Cost of Poor Website Quality (in Actual Dollars)
Poor website quality is easy to ignore when the website still works. Pages load. Forms submit. The site looks acceptable. Campaigns still launch. People can still edit content.
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a marketing manager preparing an RFP document

How to Create a Better RFP for a Website or Marketing Project
A good RFP helps qualified partners understand the project, decide whether they’re a fit, and respond with useful information.
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Pulling Together: Growing 25x and Surviving the Experience

Pulling Together: Growing 25x and Surviving the Experience
Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.
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billboards line a highway at night

From Hanging Out a Shingle to Clicking Through Ads, Marketing is Evolving. Are you?
Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.
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pixel perfect vs bootstrap front end website design approaches

Bootstrap vs Pixel Perfect: Modern Web Design Approaches
Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.
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sales networking isn't about sizing up your prospects wallet thickness

Networking for sales professionals isn't about sizing up your prospect's wallet thickness.
People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.
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You know you've entered the Danger Zone when...

You know you've entered the Danger Zone when...
Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.
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6 key google ranking 'demotions' and 7 confirmations

6 Key Google Ranking Demotions (and confirmations) That You Should Know About
A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.
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storytelling connects

Moving Beyond SEO: Storytelling and Lead Generation Strategies for Small Businesses
Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.
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website navigation

User Experience: Choosing the Right Navigation Approach for Your Website
Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.
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uncover what prospects really think

An experiment in AI copywriting
Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.
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