Kayak Websites | All Articles (2)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
shadows of people on a wall

Implication of Marketing Persona Identification Changes Since the 90s
Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.
Read / Listen
brand managers working on website projects

Streamlined Brand Management for Multiple Websites on HubSpot CMS
Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.
Read / Listen
storytelling strategically

How to Leverage Customer Stories, Case Studies, and Use Cases
Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.
Read / Listen
UX design patterns guide the reader

F-Pattern and Z-Pattern Layouts in Website User Experience Design
Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.
Read / Listen
developer themes crush website design and development budgets

Will Developer Themes Make Custom Website Design, History?
It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.
Read / Listen
copywriter applying techniques

6 Copywriting Techniques You Wish You Knew Already
Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.
Read / Listen
hubspot migration tips

UI Best Practices for HubSpot CMS: A Marketer's Guide
Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.
Read / Listen
why do I need to know seo?

I do marketing. Why do I need to know SEO?
As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?
Read / Listen
what makes a website visitor trust you?

Understanding Visitor Trust: Referrals vs. Search
Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.
Read / Listen
migrating a website to hubspot cms

Migrating to HubSpot CMS from another CMS
Website migration can be a complex task, especially when it involves moving between different CMS platforms. Careful planning will help avoid or minimize downtime as well as the potential loss of data.
Read / Listen
designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design
If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.
Read / Listen
planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers
A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.
Read / Listen
marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices
User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.
Read / Listen
haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?
See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).
Read / Listen
hubspot website template developer

Unlocking the Power of HubSpot CMS: A Guide to Modern Website Design
This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.
Read / Listen
All posts