Kayak Websites | Content Optimization

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
copywriter preparing content

AEO and AI Discoverability: Build a Content System AI Can Trust
Most AEO guidance focuses on adding elements like schema, FAQs, and answer boxes. That work helps, but it doesn’t hold up for long once content is created across an active, live site.
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developer coding schema into dropzone pro template on hubspot cms

AI Discoverability on HubSpot CMS: What Actually Matters
Most teams treat AI discoverability like an SEO task, which is a mistake. On HubSpot CMS, the bigger issue is whether your site is clear, consistent, and well governed enough for AI systems to understand it.
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copywriter drafting content

Section Order: The Part of Writing Most Marketers Skip, And Pay For Later
Section order is the sequence of copy blocks on a page. It’s the reading path. It’s also the decision path. When section order is wrong, the page underperforms. Most of the time, poor performance isn’t a copy problem. It’s an order problem.
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satisfied marketer reviewing KPIs

How Natural Visitor Flow Builds Trust and Boosts Conversions
Visitors stay longer. They explore more. They trust your site and take action on their own terms. This unique approach to creating a purposeful website visitor experience transforms browsing into connection, frustration into flow, and clicks into customers.
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marketers planning an EEAT strategy

A Practical Guide to EEAT Scoring for Business & Marketing Managers
A marketing strategy grounded in EEAT helps establish your brand as a credible and trustworthy source.
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devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers
Hardly a day goes by that clients don't ask about SEO. One way to improve your HubSpot site's performance is prerendering and serving static versions of web pages (not the same as caching). But, not all pages can be prerendered.
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6 key google ranking 'demotions' and 7 confirmations

6 Key Google Ranking Demotions (and confirmations) That You Should Know About
A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.
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website navigation

User Experience: Choosing the Right Navigation Approach for Your Website
Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.
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storytelling strategically

How to Leverage Customer Stories, Case Studies, and Use Cases
Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.
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UX design patterns guide the reader

F-Pattern and Z-Pattern Layouts in Website User Experience Design
Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.
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copywriter applying techniques

6 Copywriting Techniques You Wish You Knew Already
Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.
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hubspot migration tips

UI Best Practices for HubSpot CMS: A Marketer's Guide
Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.
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designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design
If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.
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planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers
A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.
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haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?
See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).
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