Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
Randy Milanovic

Randy Milanovic

Randy founded Kayak Marketing in 2011 and focuses on structured HubSpot websites that teams can manage and scale without inconsistency or rework.

He also developed wpSites, a managed WordPress platform for smaller businesses, and SEOAudits.co, a focused resource for evaluating website structure, SEO, and discoverability.

Randy has published 400+ articles on marketing strategy, SEO, AI discoverability, and website systems, and has been recognized as a BuzzSumo Top 100 Digital Marketing Influencer.

His work centres on how websites function in real conditions, from structure and consistency to how content performs across search and AI systems.

He is also a landscape photographer, with work published at randymilanovic.com.

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On Page SEO Content Structure and Link Valuation
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
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How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It's not that PPC doesn’t have any value, but it was the ineffective way in which it was sold and delivered and how costs are artifically inflated by those big companies.
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3 Easy and Proven Ways to Scare Away Your Prospects
Is your credibility as a marketer making it harder for you to keep up with the latest jokes and memes? Does it ever feel like too many people are responding to your offers, forcing you to process new sales and service clients when you’d rather be napping?
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5 Critical Criteria for Communicating Credibility
Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point of being skeptical – we actively distrust those we don’t know or have very good reason to believe.
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Vanity Metrics and Social Proof. What Does it All Mean?
In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling up my mobile and adding people to a twitter list made for the event. Before long, one individual in particular caught my attention, for he had more than 300 thousand Twitter followers. Which of course, quickly became a topic of discussion.
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Who Is Setting the Tone for Your Online Reputation?
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).
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7 Tips For Gathering Content From Your Team
Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise.
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White, Black, or Grey: Which Search Optimizer Are You?
Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use.
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Plan Run Evaluate Improve Your Marketing Efforts
If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.
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5 Reasons Why Business Leaders Need to Be Social
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.
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Why The Customer is Not Always Right
I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a challenging time running their business, catering to every client's wish and whim.
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Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?
Hardly a week goes by when I don't come across some kind of request from a company or organization asking for speculative work submissions (also known as "spec" creative, co-creation, or user-generated content).
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Is Your Content Being Used For or Against You?
Could you be crowded out of search listings – and your readers’ attention – by your own content?
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Can Social Be Seasonal?
In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful, there would be multitudes of readers ready to jump in, comment, and add their own thoughts.
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Who Made Up The Rules Around Social Engagement Anyway?
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right.
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