Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
Randy Milanovic

Randy Milanovic

Randy founded Kayak Marketing in 2011 and focuses on structured HubSpot websites that teams can manage and scale without inconsistency or rework.

He also developed wpSites, a managed WordPress platform for smaller businesses, and SEOAudits.co, a focused resource for evaluating website structure, SEO, and discoverability.

Randy has published 400+ articles on marketing strategy, SEO, AI discoverability, and website systems, and has been recognized as a BuzzSumo Top 100 Digital Marketing Influencer.

His work centres on how websites function in real conditions, from structure and consistency to how content performs across search and AI systems.

He is also a landscape photographer, with work published at randymilanovic.com.

Find me on:
happy go lucky business person 1200x700

Is a Sunny Outlook an Optimist's Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
Read / Listen
call a friend 1200x700

Why is it So Easy to Chase Bad Strategy Online?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.
Read / Listen
pumped up for inbound 1200x700

The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.
Read / Listen
why change 1200x700

4 Simple Questions for Managing Change in your Office
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.
Read / Listen
write to a persona 1200x700

Craft Killer Copy Every Time
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?
Read / Listen
have you forgotten the image 1200x700

11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
Read / Listen
inbound methodology 1200x700

2017 HubSpot Pricing Guide by Ben Ratner
We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise).
Read / Listen
impossible to know the algo 1200x700

Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.
Read / Listen
lots of copywriting 1200x700

Does Landing Page Length Really Matter?
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others.
Read / Listen
lets be honest now 1200x700

Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
Read / Listen
too savvy to fall for tricks edit 1200x700

Can Marketers Fool You Into Thinking You Haven't Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
Read / Listen
claiming credit when things are good 1200x700

How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.
Read / Listen
under employed website 1200x700

Is your Website Underemployed?
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...
Read / Listen
other people share your view 1200x700

Why Does Consensus Often Lead to False Positives?
One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.
Read / Listen
inflated sense of abilities 1200x700

My Egocentric Bias is Bigger Than Your Egocentric Bias
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.
Read / Listen
All posts