Kayak Websites | All Articles (6)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
know just enough to be dangerous 1200x700

Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.
Read / Listen
take answers with grain of salt 1200x700

Should I care where my website is hosted? Here are 7 tips on the topic.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.
Read / Listen
do customers know how to buy from you 1200x700

Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.
Read / Listen
dont second guess 1200x700

A Sounding Board Just Might Be your Wisest Investment
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.
Read / Listen
how organic is your marketing 1200x700

An Organic Approach to Marketing and Customer Care
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.
Read / Listen
blogs are conversation starters 1200x700

Maximize Your Blog's Impact: Exploring List and Grid View Layouts
In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.
Read / Listen
happy go lucky business person 1200x700

Is a Sunny Outlook an Optimist's Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
Read / Listen
call a friend 1200x700

Why is it So Easy to Chase Bad Strategy Online?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.
Read / Listen
pumped up for inbound 1200x700

The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.
Read / Listen
why change 1200x700

4 Simple Questions for Managing Change in your Office
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.
Read / Listen
write to a persona 1200x700

Craft Killer Copy Every Time
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?
Read / Listen
have you forgotten the image 1200x700

11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
Read / Listen
impossible to know the algo 1200x700

Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.
Read / Listen
lots of copywriting 1200x700

Does Landing Page Length Really Matter?
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others.
Read / Listen
lets be honest now 1200x700

Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
Read / Listen
All posts