Kayak Websites | B2B Marketing Strategy (2)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers
A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.
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haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?
See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).
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hubspot website template developer

Unlocking the Power of HubSpot CMS: A Guide to Modern Website Design
This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.
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got a theme, became an unhappy marketer

5 Reasons You'll Regret Getting a Theme from the HubSpot Marketplace
While themes from the HubSpot Marketplace can offer a level of convenience, there are 5 circumstances where a theme might not be the best fit for your needs.
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sometimes the answer isn't

When is the "Answer" not really the solution?
As an amateur photographer, the Arsenal appeared to be just what I'd been hoping for. From the moment I saw that first ad, I was sold. AI-Assisted photography promised to set up my camera perfectly for any shot. Who wouldn't want that?
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keep it simple to earn trust

Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
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podcast transcript

We can't solve big business problems alone.
We're talking about delivering results through done-with-you services. In other words, shifting from doing the "thing" to setting the strategy with the client, collaborating with them on the decision-making, and sharing responsibility for the execution.
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great buyer personas are critical to business success

How to Create Your Buyer Persona [live webinar transcript]
I'm so happy to share this transcript from an SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through into a wonderful world of friendly faces and great questions. I hope you enjoy. There's a lot a good intel in here.
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mobile users get zero click results in Google

What are Zero-Click Search Results… and Why Should I Care?
A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. It's a huge barrier to searchers clicking through to your site.
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10 Proven Ways to Beat Back Writer’s Block

10 Proven Ways to Beat Back Writer’s Block
You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start.
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wordpress gutenberg users

What does the Gutenberg Editor in WordPress mean for my website?
If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.
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the best website metric of all 1200x700.jpg

The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress' next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little bit.
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auto bot chat bot insights 1200x700

My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.
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training isnt optional marketing online 1200x700

Digital marketing is a marathon, not a sprint.
Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.
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good website design 1200x700

4 Annoying Website Design Mistakes that Drive Customers Away
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.
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