Kayak Websites | Randy Milanovic (13)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
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Should You Really Disavow Low Quality Links?
For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.
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7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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4 Do's and Don'ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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12 Tips For Writing Better Blog Titles with Fuzzy Bunny
They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
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Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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Beating Both the Economic Downturn and Stage IV Cancer
Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
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Attract Your Prospects With Better Lures
Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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Another Smart Use For Marketing Personas
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
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Why Marketing Personas Need to Change Over Time
If you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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The Awards Speech I Would Have Given...
As you might know, Kayak was recently nominated as a finalist for two small business awards by the Calgary Chamber of Commerce. Ultimately, we weren't chosen for either, but the experience did give me a bit of time to reflect on just how far our little company has come, what the success we have had really means, and what lessons I could share with the world about it.
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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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