Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
Randy Milanovic

Randy Milanovic

Randy founded Kayak Marketing in 2011 and focuses on structured HubSpot websites that teams can manage and scale without inconsistency or rework.

He also developed wpSites, a managed WordPress platform for smaller businesses, and SEOAudits.co, a focused resource for evaluating website structure, SEO, and discoverability.

Randy has published 400+ articles on marketing strategy, SEO, AI discoverability, and website systems, and has been recognized as a BuzzSumo Top 100 Digital Marketing Influencer.

His work centres on how websites function in real conditions, from structure and consistency to how content performs across search and AI systems.

He is also a landscape photographer, with work published at randymilanovic.com.

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Another Smart Use For Marketing Personas
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
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Why Marketing Personas Need to Change Over Time
If you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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The Awards Speech I Would Have Given...
As you might know, Kayak was recently nominated as a finalist for two small business awards by the Calgary Chamber of Commerce. Ultimately, we weren't chosen for either, but the experience did give me a bit of time to reflect on just how far our little company has come, what the success we have had really means, and what lessons I could share with the world about it.
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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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Why We Appreciate Calgary Small Businesses
As you might've heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary "breakout business" award, given to the small company making the biggest impact in its respective industry or market.
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The "When" and "How" of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
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7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.
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12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.
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4 Web Marketing Performance Boosts That Give You an Unfair Advantage
It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.
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7 Internet Marketing Myths You Might Still Believe
The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.
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3 of 21 New Rules of Content Marketing for Findability
...from my book, Findability: Why Search Engine Optimization is Dying.
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Can You Give Value By Sharing?
At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.
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7 Great Search Engine Optimization Tips You Might Have Missed
Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.
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