Hardly a week goes by when I don’t come across some kind of request from a company or organization asking for speculative work submissions (also known as “spec” creative, co-creation,…
If there’s one thing business owners universally fear, it’s an economic downturn. Although there are a few industries that benefit, or at least remain stable during a rough patch, even…
Could you be crowded out of search listings – and your readers’ attention – by your own content?
In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful,…
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use…
I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows…
Google has always been known as an innovator, but today’s news of a shift in the way local search results will be handled is truly an eye-opener…
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out…
Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman…
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