Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
can you really rise up by sinking down to 2nd tier content 1200x700

47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
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Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
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Clickbait vs Curiosity
So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!
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Are Longer Landing Pages the Key to More Conversions?
Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.
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Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
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Should You Really Disavow Low Quality Links?
For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.
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7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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4 Do's and Don'ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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12 Tips For Writing Better Blog Titles with Fuzzy Bunny
They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
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3 Blog Comment Tools That Can Put an End to the Silent Treatment
If you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.
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Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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Beating Both the Economic Downturn and Stage IV Cancer
Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
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Attract Your Prospects With Better Lures
Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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