What You Need to Know about Local Search Results
Recently, I found myself Googling for “big island real estate” as part of a new client project. Imagine my surprise when a trio of business listings appeared near the top…
Marketing Persona Lessons from a Simple Bag of Tea
Sometimes, the most important lessons you can learn about online marketing – and indeed, dealing with people – aren’t the ones you get from blogs, surveys, or brainstorming sessions. In…
Will Colour Choice Affect Your Website Visitor Experience?
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on…
Copycats, Pigeons, Puppies and Great Thinkers Posts by Yours Truly
I had the great fortune of writing and posting some of my best articles around online marketing ideas over on Social Media Today last year as one of their Best…
Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut….
Does Social Engagement Affect Search Results?
Is the most valuable part of your content, the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among…
50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful…
Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
Reach Your Audience Wherever They May Be
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of…
What LinkedIn Pulse Isn’t Sharing With You
I love LinkedIn Pulse – it’s a great forum for publishing and re-publishing content for a new or different audience that your other platforms. I’m all for anything that connects…
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