Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
all manner of distraction from social 1200x700

Can Social Be Seasonal?
In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful, there would be multitudes of readers ready to jump in, comment, and add their own thoughts.
Read / Listen
discover your own way 1200x700

Who Made Up The Rules Around Social Engagement Anyway?
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right.
Read / Listen
wolf in sheeps clothing 1200x700

Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law
I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows them to keep their finger on the pulse of their industry, along with customer discussions and concerns and insights they just couldn't find 'not' being there.
Read / Listen
best tool for the job 1200x700

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
Read / Listen
you are out of here rejection 1200x700

Why My Contact Form Is Not The Best Place to Pitch Me
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.
Read / Listen
snake oil seo vendors 1200x700

12 Ways to Spot the Snake Oil in your SEO
Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that challenging actually, for there’s still plenty of decent (though uninformed) businesses searching for SEO answers.
Read / Listen
search on mobile for the local pack 1200x700

What You Need to Know about Local Search Results
Recently, I found myself Googling for “big island real estate” as part of a new client project. Imagine my surprise when a trio of business listings appeared near the top of the page as local search results. Otherwise known as the Local Pack, this group of listings – presumably – is intended to display local (nearby) business listings.
Read / Listen
tea leaves marketing personas too 1200x700

Marketing Persona Lessons from a Simple Bag of Tea
Sometimes, the most important lessons you can learn about online marketing – and indeed, dealing with people – aren’t the ones you get from blogs, surveys, or brainstorming sessions. In fact, I was recently reminded how important things like perspective and insight are from a simple cup of tea.
Read / Listen
business website colour theory

Will Colour Choice Affect Your Website Visitor Experience?
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?
Read / Listen
marketing interns exploitation or experience 1200x700

Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
Read / Listen
social effects on semantic search 1200x700

Does Social Engagement Affect Search Results?
Is the most valuable part of your content, the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the top minds in Semantic Search).
Read / Listen
50k views 1200x700

50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.
Read / Listen
creativity infographics adobe 1200x700

3 Easy Ways to Foster Creativity in Your Company
Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.
Read / Listen
social marketers 1200x700

Why Showing Beats Telling in Social Media
Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.
Read / Listen
how will they respond 1200x700

Are You Outsourcing The Social Aspects of Your New Business Efforts?
One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.
Read / Listen
All posts